A buyer looking at flats is making the largest purchase of their life, and they are looking for reasons to rule you out.
Trust is the entire product
Nobody buys a flat from a website. What a website does is survive the check that happens after the site visit, when a family sits at home and searches your name to find out whether you finish what you start. In Odisha that number is the ORERA registration, and a buyer who cannot find it on the site assumes there is a reason.
What that check consists of
- The RERA registration number, findable in seconds
- Projects you have actually completed, with dates
- Photographs of current progress, recent enough to be believable
- The floor plans, at a size somebody can read
- Who you are, with faces and a landline
A developer site missing the RERA number is assumed to be hiding something, and the assumption is usually right. Publishing it prominently is the single highest-return thing on this page.
Progress photographs, dated
Undated construction photographs are worse than none, because everyone assumes they are old. A dated set, updated monthly, is the most convincing thing a developer can publish, and it costs one person half an hour with a phone.
It also gives buyers who have already paid a reason to visit your site instead of ringing your office, which is a saving you will feel.
Completed projects are the portfolio
Buyers judge a builder by what is finished and occupied, not by what is being sold. A page for each completed project, with the year and photographs of it lived in, does more than any brochure.
What it costs
A developer site with a page per project, floor plans, progress galleries and enquiry forms is a Pro plan: ₹60,000 to build and ₹36,000 a year, because the photographs and progress updates need attention every month.
Prices do not include GST.
Amenities, honestly listed
Every developer lists a clubhouse, a gym and a garden. The buyer has read the same list on six sites and stopped believing it. What separates you is specifics: the size of the clubhouse, whether the gym has equipment yet, how many cars actually fit in the parking.
Listing an amenity that does not exist yet, without saying so, is the fastest way to end up in a consumer forum thread that outranks your own website for your own name.
The enquiry, and what happens next
A property enquiry answered within the hour does much better than one answered the next day, and buyers are enquiring with three builders at once. The form should reach a phone, not an inbox, and the page should say who will ring and roughly when.