Every booking that comes through an aggregator costs you between fifteen and twenty five per cent. Your own website is the only channel where that number is zero.
The guest has already seen you elsewhere
Most guests find a hotel on a booking site, then search its name to check it is real. What they find at that moment decides whether they book direct or go back and pay the commission. For a hotel here the season is Puri, Konark and Rath Yatra, and the enquiry arrives weeks before the stay.
That means your site is not competing on discovery. It is competing on trust, and on being easier than going back.
A page for each room type
A single page listing five room types cannot rank for any of them, and cannot show enough photographs of any of them. A page each can: the actual room, the actual view, the actual bathroom, what is included, and how many people it sleeps.
Guests compare rooms, not hotels. Give them something to compare.
The commission arithmetic
Take a hotel doing forty direct-eligible bookings a month at ₹4,000 a night. At eighteen per cent commission that is about ₹28,800 a month, so a five month season pays out roughly ₹1,44,000. The Pro build is ₹60,000.
The site does not have to win every booking to pay for itself. It has to win the guests who were already coming, and those are the ones searching your name.
Photographs are the product
A hotel site lives or dies on photographs. Wide, bright, and of the room a guest will actually get, not the suite. One good photographer for one day is worth more than anything else on this page.
We will tell you which shots you are missing before we build anything.
Direct booking, or direct enquiry
A full booking engine with live availability makes sense above a certain size. Below it, an enquiry form with dates and room type, answered within the hour, converts nearly as well and costs far less to run.
We will be honest with you about which side of that line you are on.
Reviews, and what to do about them
You cannot control reviews and you should not try. What you can control is what a guest sees immediately after reading a bad one, which is usually your own website.
A site that shows the room honestly, prices clearly and answers the complaint the review made, before anybody asks, defuses most of it. If three reviews mention the road at night, put the road at night on the directions page and say what you have done about it. Guests forgive a known problem far more easily than a hidden one.
What it costs
A hotel site with a page for each room type, an enquiry form, offers and proper directions is a Pro plan: ₹60,000 to build and ₹36,000 a year. Add a booking engine with live availability and payments and it becomes a Store build at ₹90,000, then ₹60,000 a year.
Prices do not include GST.
If the site wins back even a few bookings a season it has covered the yearly fee, though that depends on your occupancy rather than on us. That is the calculation worth doing before you decide which of the two you need.