Somebody wants to know one thing before they get in a car: have you got it, and are you open.
You are not competing with Amazon
Shops often think a website means selling online, decide they cannot beat the marketplaces on price, and skip it. That is the wrong comparison. Your website is competing with the other showroom eleven minutes away, and it is competing on one question, which is whether the trip is worth making. A Saheed Nagar or Janpath showroom is competing with the one a few streets away, and the festival weeks around Raja and Durga Puja are when that competition is decided.
The shops that do best from a website are the ones that never sell a thing through it. They get people through the door instead, and the door is where their margin lives.
What earns the trip
- The brands and ranges you actually carry
- A price band, so nobody arrives expecting something else
- Whether it can be seen today, or ordered
- Where you are, with a landmark and parking
- A number or a WhatsApp button that gets answered now
Stock, without a stock system
Nobody expects live inventory from a showroom, and building it would cost more than it returns. What people want is a message asking whether an item is in, answered within the hour. A WhatsApp button on every product page does that for the price of nothing.
Festivals
A shop’s year has three or four weeks that matter more than the rest combined. A page you can point an advert at, changed the week before, is worth more than a permanent site that never changes.
We set it up so you can change the offer yourself, because you will want to change it on a Sunday.
What it costs
A shop site with your ranges, directions, hours and WhatsApp is a Starter plan: ₹12,000 to build and ₹9,000 a year. A showroom carrying several brands, each wanting its own page, is Business at ₹30,000 and ₹18,000.
Prices do not include GST.
The map listing does more than the site
For a shop, most of the value is in the Google listing rather than the website: the hours, the photographs, the reviews and the directions all live there, and that is where somebody standing on a pavement makes their choice.
The website’s job is to be what the listing points at, and to agree with it. Same name, same address, same hours. When those disagree Google trusts neither and you drop out of the box where the decision happens. We set the listing up and keep the two in step, on every plan including the cheapest.
Reviews, and answering them
A shop with forty reviews and no replies looks absent. A shop that answers every review, including the bad ones, reads as a business somebody is running. It takes a few minutes a week and it moves the number that customers actually look at.