Marketing: email campaigns and online ads

A website nobody visits is a brochure in a drawer. This is the work that brings people to it, and shows you which of it worked.

What happens every month

• Two emails to your own list. Written, built, checked on a phone, and sent from your own domain, set up so they have the best chance of reaching the inbox instead of the spam folder
• Google and Meta ads, written, targeted, and watched every week
• A page built for each campaign, so an advert about one thing lands on a page about that thing rather than on your home page
• A report at the end of the month: what came in, and what brought it

Two bills, not one

Ours is ₹8,000 a month, for the work. What you spend on the adverts themselves goes straight from your card to Google or Meta, and never passes through us.

So you can see exactly what was spent, and you can stop it yourself on any day without asking us first.

Knowing what worked

Every enquiry that reaches you is recorded with what brought it: which advert, which email, which search. At the end of the month you are not guessing which part of the spending did something, so you can stop paying for the part that did not.

What we cannot promise

Nobody can promise you a position in Google, and anybody who does is guessing. We cannot promise a number of enquiries either, because that depends on what you sell, how many people are looking for it, and what you are willing to spend.

What we do promise is that the work is done every month, and that you can see what it produced.

What stays yours

Your email list is yours. Your Google and Meta advertising accounts are opened in your name, not ours. If you stop, you keep both, and nothing has to be handed back because none of it was ever held.

It sits on top of a plan

Marketing goes with one of the care plans, not on its own. There has to be a site worth sending people to, and somebody keeping it working, before it is worth paying to send them.