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Websites, software and maintenance

Making a slow website faster

A slow website loses people before they have seen anything. We measure what is making yours slow, fix it, and show you the before and the after.

What usually makes a site slow

  • Photographs uploaded straight from a phone or a camera, at ten times the size the page needs
  • Too many plugins, each loading its own scripts on every page whether that page uses them or not
  • A cheap or oversold server, shared with hundreds of other sites
  • No caching, so every visit rebuilds the whole page from nothing
  • Fonts, chat widgets and tracking scripts loading before the words do

What we do

  1. Measure it first, on a phone and on a desktop, so there is a number to beat.
  2. Fix what is actually slowing it down, rather than everything that could in theory be faster.
  3. Measure again, and send you both figures.

Why it matters, and how much

Google does use how quickly a page becomes usable when deciding what to show, but it is one signal among many, and anybody selling speed as the answer to ranking is overselling it.

The stronger reason is simpler. People leave. On a phone on mobile data, a few seconds of blank screen is enough, and they go back to the search results and pick somebody else.

If the site is ours

Sites we build are made to be quick and stay quick, and this is not something you should have to buy from us afterwards. This is for sites built by somebody else, or built a long time ago. See looking after your website.

What it costs

₹12,000, once. Prices do not include GST, which is added at 18% on the invoice. You get the before and after measurements either way, so you can see what changed rather than take our word for it.

  • Questions people ask

    How much faster will it get?

    That depends on what is wrong, which is why we measure first. A site slowed by oversized photographs and no caching usually improves a lot. One slowed by a cheap oversold server improves only as far as the server allows, and we will say so before you pay.

    Will this improve my Google ranking?

    A little, perhaps. Google does use how quickly a page becomes usable, but it is one signal among many and anybody selling speed as the answer to ranking is overselling it. The better reason is that people leave. On a phone on mobile data, a few seconds of blank screen sends them back to the search results.

    What if it cannot be made faster?

    Then we tell you, and you have the before and after measurements either way. Sometimes the honest answer is that the site is built on something that cannot be made quick, and rebuilding is the cheaper fix.

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