A wedding is booked once, months ahead, by somebody comparing four vendors on a phone at eleven at night.
Your portfolio is the entire pitch
Nobody reads a wedding vendor’s About page. They look at the work, decide in about twenty seconds whether it is the style they want, and either enquire or close the tab. That makes this the one sector where the photographs are not supporting the website. They are the website. The Bhubaneswar and Cuttack wedding season is short and it repeats, and the vendor who is easy to check is the one who gets the enquiry.
Which creates the problem that defines this business online: the images that sell the work are enormous, and a gallery that takes eight seconds to load is a gallery nobody sees. Heavy galleries are the most common reason we see enquiries drop on these sites.
One wedding, told properly, beats forty thumbnails
A grid of two hundred images from thirty weddings tells a couple nothing about what booking you is like. Three or four complete weddings, each as its own page with fifteen images in order from morning to reception, tells them exactly what they will receive.
It also gives you something to rank for. Couples search venues by name, so a wedding shot at a particular hotel or temple, named on its own page, appears when the next couple searches that venue.
The question every vendor refuses to answer
What does it cost. Wedding vendors hide prices harder than any other trade, and every couple has learned that hiding means expensive. The enquiries you get from a hidden price are mostly from people who cannot afford you, and the couples who could have are enquiring elsewhere.
A starting figure with what it includes filters both ways. It filters both ways, and most vendors find the enquiries get better.
Dates are your stock
- Which dates are already taken, so nobody enquires for one
- How far ahead you are booking, which signals demand
- The advance you take to hold a date
- What happens if a wedding moves, which happens constantly
- Whether you travel, and what that adds
Enquiries arrive at midnight
Wedding planning happens after work, in bed, with a phone. An enquiry form that reaches an inbox checked on Monday loses to a WhatsApp button answered at half past eleven.
This trade is won on response speed more than on price. The vendor who replies first is in the conversation; the other three are being compared to them.
What it costs
A photographer or decorator site with a few complete wedding stories, prices and an enquiry route is a Starter plan at ₹12,000 to build and ₹9,000 a year. Caterers with menus and packages, or vendors wanting a page for each service and each venue, are Business at ₹30,000 and ₹18,000.
Prices do not include GST.
We will also tell you honestly if your existing Instagram is doing the job well enough that a website would only be a formality. For some vendors it is.