A patient with toothache does not browse. They search once, on a phone, and ring the first practice that looks open and close by.
What a patient does before they ring
They search a treatment and a place. Root canal, braces, implants, and the name of their area. Then they look for three things in about ten seconds: are you open, how far away are you, and does this look like somewhere clean and modern. A good share of that search traffic in Bhubaneswar comes from outside the city, from Cuttack and Khordha, where people travel in for treatment.
A single page listing eight treatments answers none of that. A page for each treatment does, and it is also the only version that can appear when somebody searches that treatment by name.
Why one page per treatment matters here
Dentistry is searched by procedure, not by practice. Somebody in pain searches for the treatment, then for whoever is nearest. They type what hurts, or what they want fixed.
Each treatment page can carry what it costs, how long it takes, what the appointment is like, and what happens afterwards. That is the information people are actually looking for, and it is the reason they choose one practice over another before ever speaking to anyone.
What a treatment page should say
- What it costs, or the range it falls in
- How long the appointment takes
- Whether it hurts, answered honestly
- How many visits it needs
- What happens afterwards, and for how long
Five lines that most practices leave off, and the five a patient reads before choosing.
The appointment request
Most practices lose enquiries in the evening, when the phone is not answered and the caller moves on. A short form that reaches you as an email, with the treatment and a preferred time, catches those.
It does not need to be a booking system. Most clinics want to ring back and confirm anyway.
What we do not do
We do not put stock photographs of other people’s teeth on your site. Patients recognise them, and a real photograph of your own reception does more work than any of them.
Your Google listing does half the work
For a clinic, the map result matters more than the website. Somebody searching in your area sees three practices in a box above everything else, with hours, distance and a star rating. Most of them never scroll past it.
Getting into that box is not a website job, but it depends on one: the listing has to point at a site that says the same name, the same address and the same hours, and Google checks. A practice with a good listing and a broken website loses the position it earned.
We set the listing up as part of every plan, and we keep the two in step. When your hours change for a festival, they change in both places.
What it costs and how long it takes
A clinic site with six treatment pages, directions and an appointment form is a Business plan: ₹30,000 to build and ₹18,000 a year. Two to three weeks once we have your photographs and the details of each treatment.
Prices do not include GST.
The part that takes longest is usually not the building. It is waiting for the practice to write down what each treatment costs and how long it takes, which is why we send you a short list of questions on the first day rather than at the end.