A buyer sourcing a component has a shortlist, a specification, and no interest in your company history.
Industrial buying is a filtering exercise
Somebody has been told to find three suppliers for a part. They search the part, not you. They open eight sites, discard six inside a minute, and take two to their purchase manager. A unit in Mancheswar or Khordha industrial estate is often being compared with one in another state, by somebody who will never visit either.
What gets a site discarded is missing specifications. Not ugly design, not a thin About page. If a buyer cannot find the dimensions, the material grade, the tolerance and the certification, they move on, because they cannot put your name in front of their boss without those numbers.
This is the sector where the least attractive websites often win, because they carry the data.
Specifications belong on the page, not in a PDF
A catalogue PDF is where product data goes to become invisible. Search engines index it poorly, phones open it badly, and a buyer comparing three suppliers will not download three files.
The same table as an ordinary web page is searchable, linkable, and readable on the phone a buyer is holding on a factory floor.
What a buyer looks for
- The specification, in full, in a table
- Certifications and standards, named and dated
- Minimum order quantity and lead time
- Whether you export, and to where
- Somebody technical to talk to, not a sales form
What it costs
A manufacturer site with a page for each product line, full specifications and certifications is a Business plan: ₹30,000 to build and ₹18,000 a year. Large catalogues with hundreds of variants become a custom software job, because at that point you want a searchable product database rather than pages.
Prices do not include GST.
Who your website is really talking to
There are usually three people involved in an industrial purchase and they want different things. The engineer wants the specification. The purchase manager wants price, quantity and lead time. The owner wants to know you will still exist in three years.
Most manufacturer websites are written for the third person only, which is why they are full of company history and short on numbers. The engineer is the one who puts you on the shortlist, and the engineer is reading the table.
Photographs of the factory
Buyers want to see the plant. Not a stock photograph of a generic production line, but your machines, your floor and your quality lab. It is the cheapest credibility available to a manufacturer and almost nobody does it, because it feels unimportant from the inside.