Most people arrive at a hospital website worried, in a hurry, and looking for one specific fact.
The four things people actually come for
- Which doctor treats this, and when do they sit
- The emergency number, immediately
- Where exactly is it, and where do I park
- Do you accept my insurance or my scheme
A site that answers those four in under a minute has done its job. Almost everything else on a hospital website is for the hospital, not the patient. In Odisha that list has to include Biju Swasthya Kalyan Yojana alongside the private insurers, because it is the first thing many families check.
Doctor timings are the page that gets used
The single most visited page on every hospital site we look after is the one listing consultants and their hours. It is also the one most often out of date, because it changes constantly and updating it is somebody’s least favourite task.
We build it so a receptionist can change a timing in under a minute from a phone. A page that is hard to update becomes a page that lies, and a patient who travels for a doctor who is not there does not come back.
Insurance and schemes
Listing the insurers and government schemes you accept prevents an enormous number of phone calls, and it is the deciding factor for a large share of patients. Most hospital sites leave it out entirely.
What we will not build
We do not put symptom checkers or treatment advice on a clinical site. The liability is real and the value is not.
A page for each department
Patients search a condition and a city, then choose from whatever comes back. They search a condition, a procedure or a speciality, with the name of their city attached. Cardiology, dialysis, physiotherapy, maternity: each is a different search, made by a different person, at a different moment.
A department page can carry the consultants attached to it, what the hospital actually does in that speciality, the equipment that matters, and what a first visit involves. That is a page worth finding. A single Services page listing twelve departments is not.
What it costs
A hospital site with department pages, consultants and timings, insurers and directions is a Pro plan: ₹60,000 to build and ₹36,000 a year. A single-doctor clinic is usually Business at ₹30,000 and ₹18,000, because the page count is far lower and the timings change less.
Prices do not include GST.
Speed matters more here than anywhere
A hospital site is opened on bad connections, in car parks, by people who are frightened. Every second of load time costs you somebody who went back to the search results and rang the next hospital instead. We keep these sites deliberately light, and we will argue with you about the video on the home page.