Coaching is sold on two things: who teaches, and who got through last year. Everything else on the website is filler.
Faculty is the product
A student choosing between two institutes is choosing between two sets of teachers, and they research those teachers by name. Where did they teach before, how long have they been doing this, what do they actually teach. In Bhubaneswar that usually means JEE and NEET on one side, and OPSC, OSSC and banking on the other, and the two audiences want different pages.
Coaching websites that list "highly experienced faculty" without a single name are asking to be skipped. A page for each teacher, with a photograph, a subject and a history, is the most persuasive thing you can publish and it costs nothing but honesty.
Results, and the arithmetic everyone does
Publishing "500+ selections" invites the obvious question of how many sat. Students and parents in this market have become expert at that arithmetic, because every institute in town is claiming something.
The number that convinces is the pair: how many appeared, how many cleared, for a stated year and a stated exam. If your ratio is not remarkable, lead on something else entirely rather than publishing a figure that will be picked apart.
The calendar drives everything
- Batch start dates, published early
- The demo or trial class, and how to attend one
- Fees, including instalments if you offer them
- The test series schedule
- Scholarship or discount cut-off dates
Coaching enquiries cluster around results season and batch starts. A site that publishes dates in advance collects enquiries in the gaps, when competitors have nothing to say.
The demo class is the conversion
Nearly every enrolment in this business goes through a trial class. The website’s only real job is to fill those, so the demo should be the most prominent thing on the site, bookable in two taps, with the date and the teacher named.
Online, offline, or both
If you run recorded or live online batches, that is a different product with a different buyer, often outside your city entirely. It deserves its own page, its own price and its own enquiry route, rather than a line on the classroom page.
What it costs
A coaching site with faculty profiles, course pages, results and demo booking is a Business plan: ₹30,000 to build and ₹18,000 a year. Institutes running many courses across several exams usually need Pro at ₹60,000 and ₹36,000.
Prices do not include GST.
Parents and students read different pages
The student wants to know who teaches, what the batch timing is and whether their friends go there. The parent wants the fee, the safety, the attendance policy and whether anybody will ring them if their child stops turning up.
Most coaching sites are written entirely for the student, which is odd given who signs the cheque. One page addressed plainly to parents, covering attendance reporting, the doubt clearing arrangement and who to contact, closes more enrolments than another photograph of a classroom.